Indian Travel & Tourism
Tourism in India is a large industry. The World Travel & Tourism Council calculated that tourism generated $121 billion or 6.4% of the nation's GDP in 2011. It was responsible for 39,3 million jobs, 7.9% of its total employment. The GDP of the tourism sector has expanded 229% between 1990 and 2011. The sector is predicted to grow at an average annual rate of 7,7% in the next decade. In a 2011 forecast the World Travel and Tourism Council predicted the annual growth to be 8,8% between 2011 and 2021. This gave India the fifth rank among countries with the fastest growing tourism industry. India has a large medical tourism sector which is expected to grow at an estimated rate of 30% annually to reach about 9,500 crore by 2015.
In the year 2011, there were nearly 6.29 million foreign tourist arrivals in India, up by over 8% from the year 2010 when 5.78 million foreign tourists arrived in India. Domestic tourist visits to all states and Union Territories numbered 747.70 million. The majority of foreign tourists come from the United States (16%) and the United Kingdom (12,6%). In 2011 Maharashtra,Tamil Nadu and Delhi were the most popular states for foreign tourists. Domestic tourists visited the states Uttar Pradesh , Andhra Pradesh and Tamil Nadu most frequently. Chennai, Delhi, Mumbai and Agra have been the four most visited cities of India by foreign tourists during the year 2011. Worldwide, Chennai is ranked 41 by the number of foreign tourists, while Delhi is ranked at 50,Mumbai at 57 and Agra at 65.
The Travel & Tourism Competitiveness Report 2011 ranked the price competitiveness of India's tourism sector 28th out of 139 countries. It mentions that India has quite good air transport (ranked 39th), particularly given the country’s stage of development, and reasonable ground transport infrastructure (ranked 43rd). Some other aspects of its tourism infrastructure remain somewhat underdeveloped however. The nation has very few hotel rooms per capita by international comparison and low ATM penetration. The Indian government has identified a shortage of 150,000 hotel rooms, with most of the undersupply in the budget sector.
The Ministry of Tourism designs national policies for the development and promotion of tourism. In the process, the Ministry consults and collaborates with other stakeholders in the sector including various Central Ministries/agencies, state governments, Union Territories and the representatives of the private sector. Concerted efforts are being made to promote new forms of tourism such as rural, cruise, medical and eco-tourism. The Ministry also maintains the Incredible India campaign.
India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. It presents heritage and cultural tourism along with medical, business and sports tourism.
ECO TOURISM IN INDIA
The set of guide lines and policies for the development of Eco tourism is the result of the initiatives taken by the ministry of tourism in presence of government policy to achieve sustainability in tourism development and to ensure the regulated growth of Eco tourism with its positive impacts of environmental protection and community development. These guide lines have been evolved after analyzing and papers available on the subject including the guide lines for the development of national parks and projected area for the tourism of the World Tourism Organisation ( WTO ).
- PATA code for environmentally responsible tourism
- Environmental guide lines of the WT (World Travel) and Tourism Council ( TC )
- The Himalayan codes of conduct prepared by the Himalayan tourism ( H T ) advisory board
- Eco tourism guide lines Eco tourism society.
The ministry of has a committee comprising experts and Eco tourism promoters to deliberate on the issues to prepare basic papers for the formulation of an Eco tourism policy. The contribution of this committee headed by Mischadden , cherinc mishra , Joint Secretory as well as the deliriousness f the Himalayan tourism advisory board in the preparation of these guide lines have been sustainable.
KERALA TRAVEL & TOURISM
Kerala is a state on the tropical Malabar coasts of south-western India. Nicknamed as one of the "10 paradises of the world" by National Geographic,Kerala is famous especially for its Eco-tourism initiatives. Its unique culture and traditions, coupled with its varied demography, has made it one of the most popular tourist destinations in India. Growing at a rate of 13.31%, the tourism industry significantly contributes to the state's economy. Kerala is known for its tropical backwaters and pristine beaches such as Kovalam.
The Grand Kerala Shopping Festival (GKSF) claimed to be Asia's largest shopping festival was started in the year 2007. Since then it has become an annual shopping event being conducted in the December–January period. During this period stores and shops registered under the GKSF offer wide range of discounts, vat refunds etc. Along with the guaranteed shopping experience, shoppers are provided with gift coupons for a fixed worth of purchase entering them into weekly and mega lucky draws. As compared to shopping festivals being held in other countries, this Festival converts the entire state of Kerala into a giant shopping mall, incorporating not just the big players, but also the small and medium scale industries.
The state's tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering and personal growth of the local population. Efforts are taken to minimize the adverse effects of traditional tourism on the natural environment, and enhance the cultural integrity of local people.
Kerala & Ayurveda Tourism
Which comprises two words Ayu and Vedha. Ayu means life and Vedha means knowledge of science so the literery meaning of the word Ayurveda is the science of the life. Ayurveda is a science dealing not only with the treatment of some deceases but it is a complete way of life. Ayurveda is a concept and practice from vedhas. it is 5000 years wisdom distiled to a system of practice. Ayurveda aims at making happy, healthy and peace full society. Ayurveda much more than the well being of the body. Ayurveda defines as health as ' purity' of the body. It leaves not nearly to the well being to the individual; it leads to the well being of universe.
The system of science stress on the prevention of body ailments in addition to carring them. This tradition of natural healing system has been a part of cultural and daily life in India. Its the most natural way to refreash yourself, climate and all toxic in balance from the body and the resistance and good health.
A person is seen in Ayurveda as unique individual made up of all primary elements. These elements are enter air, fire, water and earth just as in nature. We have these five elements in as are in balance in environment. Ayurveda is a science of art living that is living in a manner use full to the society. Ayurveda originated in India more than 1000 years ago.
It is believed to be the oldest healing science. Besides dealing with the maintenance of the health. It is also developed a wide range of measures to compact illness.
Types of Ayurveda Treatments
- Abyankam ( 14 days )
- Dhara ( 14 days )
- Kativasthi
- Kizhi
- Ksheeradhoomam
- Labanam
- Nasyam
- Nyavarakizhi
- Pizhichil
Abyankam
Special type of oil massage in which stroke are given according to the deceases for 45 minutes /day ( 14 days ). The treatment is very use full especially for Diabetic.
Dhara
In this process some herbal oils, medicated milk, medicated butter milk etc are poured on the fore head in special manner for about 45 minutes. The treatment is mainly for mental tension and skin deceases.
Kativasthi
In this process specially prepared warm medicated oil is kept over the lower back with herbal paste. It is specially for back pain and spinal disorder.
Kizhi
Herbal leaves are applied to the whole body with hot medicated oil. It is much usable swelling, sports injuries etc.
Ksheeradhoomam
This is treatment with medicated cow milk and it is suitable for nerve disorder and speech disorder.
Labanam
This is a process by which medicated herbal paste is applied on the effected part. In order to care informatory condition.
Nasyam
Herbal juice and medicated oil applied through nose which is suitable for head ache, para deceases and skin deceases.
Njavarakizhi
It is the process which the whole body or any specific part is applied with certain puddings in mussling bang. this is suitable for fail of joint and high blood pressure.
Pizhichil
In this treatment warm herbal oil is applied all over the body by two or more trained therapist
Kerala Tourism & Spa Treatment
The term spa is associated with water treatment which is also known as balneotherapy. Spa towns or spa resorts (including hot springs resorts) typically offer various health treatments. The belief in the curative powers of mineral waters goes back to prehistoric times. Such practices have been popular worldwide, but are especially widespread in Europe and Japan. Day spas are also quite popular, and offer various personal care treatments.
The term is derived from the name of the town of Spa, Belgium, whose name is known back to Roman times, when the location was called Aquae Spadanae, sometimes incorrectly connected to the Latin word "spargere" meaning to scatter, sprinkle or moisten.
Since medieval times, illnesses caused by iron deficiency were treated by drinking chalybeate (iron-bearing) spring water (in 1326, the ironmaster Collin le Loup claimed a cure, when the spring was called Espa, a Walloon word for "fountain").
In 16th century England, the old Roman ideas of medicinal bathing were revived at towns like Bath, and in 1596 William Slingsby who had been to the Belgian town (which he called Spaw) discovered a chalybeate spring in Yorkshire. He built an enclosed well at what became known as Harrogate, the first resort in England for drinking medicinal waters, then in 1596 Dr Timothy Bright after discovering a second well called the resort The English Spaw, beginning the use of the word Spa as a generic description.
It is commonly claimed, in a commercial context, that the word is an acronym of various Latin phrases such as "Salus Per Aquam" or "Sanitas Per Aquam" meaning "health through water".This is very unlikely: the derivation does not appear before the early 21st century and is probably a "backronym" as there is no evidence of acronyms passing into the language before the 20th century; nor does it match the known Roman name for the location.
Spa Treatment
A body treatment, spa treatment, or cosmetic treatment is non-medical procedure to help the health of the body. It is often performed at a resort, destination spa, day spa, beauty salon or school.
Typical treatments include:
- Aromatherapy
- Bathing or soaking in any of the following:
- Hot spring
- Onsen (Japanese Hot Springs)
- Thermae (Roman Hot Springs)
- Hot tub
- Mud bath
- Peat pulp bath
- Sauna
- Steam bath
- Body wraps, wrapping the body in hot linens, plastic sheets and blankets, or mud wraps, often in combination with herbal compounds.
- Facials, facial cleansing with a variety of products
- Massage
- Nail care such as manicures and pedicures
- Nutrition and weight guidance
- Personal training
- Skin exfoliation, including chemical peels and microdermabrasion
- Yoga and meditation
- Waxing, the removal of body hair with hot wax
Types of Spa
- Ayurvedic spa, a spa in which all treatments and products are natural and it's often used as alternative medicine.
- Club spa, a facility whose primary purpose is fitness and which offers a variety of professionally administered spa services on a day-use basis.
- Cruise ship spa, a spa aboard a cruise ship providing professionally administered spa services, fitness and wellness components and spa cuisine menu choices.
- Day spa, a spa offering a variety of professionally administered spa services to clients on a day-use basis.
- Dental spa, a facility under the supervision of a licensed dentist that combines traditional dental treatment with the services of a spa.
- Destination spa, a facility with the primary purpose of guiding individual spa-goers to develop healthy habits. Historically a seven-day stay, this lifestyle transformation can be accomplished by providing a comprehensive program that includes spa services, physical fitness activities, wellness education, healthful cuisine and special interest programming.
- Hot tub, an outdoor spa used for bathing and self cleansing
- Medical spa, a facility that operates under the full-time, on-site supervision of a licensed health care professional whose primary purpose is to provide comprehensive medical and wellness care in an environment that integrates spa services, as well as traditional, complimentary and/or alternative therapies and treatments. The facility operates within the scope of practice of its staff, which can include both aesthetic/cosmetic and prevention/wellness procedures and services. These spas typically use balneotherapy, employing a variety of peloids.
- Mineral springs spa, a spa offering an on-site source of natural mineral, thermal or seawater used in hydrotherapy treatments.
- Resort/hotel spa, a spa owned by and located within a resort or hotel providing professionally administered spa services, fitness and wellness components and spa cuisine menu choices.
- Mobile spa, a spa which provides services at home, hotels, or wherever you are.
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